Founders Local
Blog Archives
Earlier writings on mindset, sales, entrepreneurship, and founder growth from Oz Merchant's Founders Local blog. Review the coaching skills app.

Do Your Beliefs Impact Your Performance?
The belief that an asset is anything that puts money into your pocket, while a liability is something takes money out of it, is quite a useful belief to have.

How to Set Yourself Apart from Your Competitors
Standing out from competitors starts with how you communicate. Use mindhacking techniques to differentiate your sales approach.

How Do We Process the World?
Discover how your brain uses generalizations, distortions, and deletions to process reality — and why challenging them unlocks breakthroughs.

How Your “Self-Image” Impacts Your Life
Your self-image is how you see yourself on your mental screen. Learn how it shapes your confidence, decisions, and daily life.

What's Streaming on Your Mental Screen?
What happens on your mental screen when you watch TV? Discover how external media hijacks your internal images and emotions.

Where to Place Your Focus? (Fundamentals 4)
Where you place your focus determines your reality. Learn to observe your mental screen and take back the driver’s seat.

You are not Special — You are Unique!
While we gravitate to what makes us similar, we are each unique. Inherently unique, not subjectively special. Being “special” is an outside evaluation of you.

The Content on Your Mental Screen (Fundamentals Part 3)
How many items live on your mental screen at once? Learn to observe the content of your internal images and unlock deeper self-awareness.

Discovering Your Mental Screen (Fundamentals Part 2)
You have a mental screen in your mind — like a chalkboard or LED display. Discover yours and learn how to use it intentionally.

Understanding Your Mind and Mindhacking (Fundamentals 1)
Your brain is the hardware, your mind is the software. Learn how they interact and how to reprogram your mental patterns.