Founders Local
Blog Archives
Earlier writings on mindset, sales, entrepreneurship, and founder growth from Oz Merchant's Founders Local blog. Review the coaching skills app.

Do Your Beliefs Impact Your Performance?
The belief that an asset is anything that puts money into your pocket, while a liability is something takes money out of it, is quite a useful belief to have.

How to Set Yourself Apart from Your Competitors
If you aren't in a competitive space, it won't be long before competitors appear. And then a key component of the sale becomes standing out from your competition.

How Do We Process the World?
We process the world by using distortions and deletions to maintain our generalizations.

How Your “Self-Image” Impacts Your Life
What else is on your mental screen? Have you heard the term “self-image”? Ever consider what that really means? How you see yourself on your mental screen is your self-image.

What Are You Streaming on Your Mental Screen (or the Netflix of the Mind)?
Why do we like to watch TV? What is happening internally when you do? How often do you notice that the problems or concerns you have, disappeared for a period of time? What's streaming during this time?

Where to Place Your Focus? (Fundamentals 4)
The idea of knowing yourself as the observer through awareness of the observed is not a new one. It’s been around for thousands of years and shared by many a guru.

You are not Special — You are Unique!
While we gravitate to what makes us similar, we are each unique. Inherently unique, not subjectively special. Being “special” is an outside evaluation of you.

The Content on Your Mental Screen (Fundamentals Part 3)
So once you are aware of your mental screen, how many different pieces of content can you be aware of that reside on this screen? For example, if you recall buying something at the store today what all do you recall?

Discovering Your Mental Screen (Fundamentals Part 2)
Did you know you have a mental screen in your mind? Like a chalkboard or a smartboard or a LED screen. Are you aware of your mental board? If so, what does it look like?

Understanding Your Mind and Mindhacking (Fundamentals 1)
Your brain is a physical organ. The Mind is more of an abstract concept. One way to think about the two is that your brain is the hardware and your mind is the software.